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Colairo's Branding Project My final major project for university in my final year was a live project with the brief to rebrand a small chain of coffee shops located in the surrey area. Formerly known as 'Coffee Bay' my task was to develop a new identity and brand for the new name of 'Colairo's'. The brand would need to cover various forms of mediums ranging from paper cups to stationery to online. This was one project which i felt would tie together some of my strongest designs and showcase them at a highly professional level. Outcomes from this project include: Logo Design Brand Guidelines Document: Indicating correct useage of new logo Stationery (Letterhead, Invoice, Business Cards, Loyalty Card & Comp Slip Website with Facebook and Twitter Integration Signage for the three shops (Main shop Front, Glass window Vinyls, Hanging Swing Sign, Folding Upright Sign, and the in shop Price Displays. Print: Menu's - Breakfast and Full Menu, Refrigeration Product Price Tags, Paper Take-Away Cups Chinaware: Range of Cups and plates Staff Uniforms Quarter Page Newspaper Advert |
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